Ki Teknology, the result of a merger between Intermedia and Kepler Tech Inc., is currently in the process of launching its new brand. Designers recently presented the following two designs for the new company’s logo, and management ultimately decided to move forward with the black logo in lieu of the blue. Here’s how we got there:
Going through the exercise of creating a new brand forced management to take a second look at what Ki Teknology means to its customers. Surveys, customer questionnaires, and outside-consultants were all used as part of the process of reexamining what meanings consumers have traditionally associated with Intermedia and Kepler Technology, and what meanings management ideally would like the new brand of the merged entity Ki Teknology to inspire.
Consumer preference in software and web development is largely determined according to rational elements, such as quality of end-product, customer service availability, and ability to consistently meet project deadlines, -but with the ocean of developers out there currently servicing international markets the emotional elements that influence customer preference cannot be underestimated when it comes to differentiation.
Ki Teknology, the result of a merger of two companies well known in Latin America for extremely rigorous development and testing processes, needs a brand that reflects the gravity of this process and the emphasis on the quality end-product this process consistently creates.
Ultimately, the consensus was that the black logo best reflects the emotional elements of professionalism and dependability, - critical factors in any cross-border business relationship. The brand logo is meant to help create loyalty and preference amongst international consumers, and to help promise international markets the dependability of product and service for which the company is already so well known within domestic markets of Latin America.